NBA Cares x EA Sports:

NBA Draft Day

Client: EA Sports

Role: Lead producer and creative strategist

Year: June 2019

In celebration of the 2019 NBA Draft, EA Sports and NBA Cares teamed up to refurbish the courts at Park Slope School 282.

Chosen for its proximity, feasibility within the time frame and community impact, I led our team and managed all aspects of production and implementation.

On Draft Day, we then assisted in a celebration with the schools’ students, featuring NBA players, city officials and community leaders.

After all repairs were made to the backboards, rims and court itself, the prolific artist MADSTEEZ graced the court with his stunning designs - a testament to the community created through the sport of basketball.

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