Jordan Brand: WMNS Launch

Client: Jordan Brand, SVRN

Role: Scriptwriter and editor launch event, including brand messaging, Q+A questions and dialogue prompts.

Year: February 2020

To celebrate the launch of the Jordan Brand WMNS apparel launch, Jordan Brand and SVRN hosted a brunch bringing together movers and shakers from different industries for a conversation on equality, empowerment and how each of us can fearlessly UNITE.

Insight

The conversation around gender equality is not new to women - but we all need a seat at the table to make a concerted effort for change because the burden is not just on women - it’s on all of us.

Strategy

Let’s utilize the high-impact moment of All-Star Weekend to bring together influential men and women across industries to voice their intentions in leveling the playing field - all in support of the global launch of Jordan Brand’s first-ever women’s apparel capsule collection.

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