Frito-Lay x Jack’s Links:

Meat Your Flavor

Client: Frito-Lay

Role: Senior Creative Lead, Brand & Creative Strategy

I was brought onto this project as a brand and creative strategist, meeting directly with client leads to craft this new campaign from High Dive for Frito - Lay that sought to express the benefits of this bold new collaboration.

When consumers pick up beef jerky, they’re usually thinking functionally— looking for that quick energy boost or protein to get them through the last leg of a road trip or a sluggish afternoon.

But when they’re snagging Fritos, Doritos or Cheetos, it’s all about flavor, boldness and taste.

AKA? Emotion, baby. And Flaming Hots just speak to the soul in a completely different way.

So when you combine Jack Link’s with Frito-Lay Flavors, you unleash the bolder, spicier, more awesome version of you.

View on Highdive's website.
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