NBA All-Star Weekend: OFF-WHITE x DIOR

Client: Jordan Brand, OFF-WHITE, Dior

Role: Strategist and creative ideator, pitched initial concepts to client drawing on insights pertaining to Virgil’s process and passion. Translation of insight and idea into programmable event concept.

Year: February 2020

Throughout All-Star Weekend 2020, Jordan Brand programmed their HUB23 brand space to highlight creatives and collaborators across the city. Each Chicago Collaborators Collection member facilitated a community - based workshop.

When Virgil Abloh (menswear designer for Louis Vuitton and creator of OFF-WHITE) and Kim Jones (creative director of Dior Homme) met with our students, they believed they were simply participating in a customized hoodie workshop, drawing inspiration from the techniques popularized by both iconic designers.

Later, students’ designs were hand-selected by Virgil and Kim - with the student designers snagging internships at Jordan Brand/OFF-WHITE and Jordan Brand/Dior.

NBA All-Star Weekend: OFF-WHITE x DIOR

Throughout All-Star Weekend 2020, Jordan Brand programmed their HUB23 brand space to highlight creatives and collaborators across the city. Each Chicago Collaborators Collection member facilitated a community - based workshop.

Later, students’ designs were hand-selected by Virgil and Kim - with the student designers snagging internships at Jordan Brand/OFF-WHITE and Jordan Brand/Dior.

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