Role: Director of Marketing & Partnerships; Chief Content Strategist
Year: October 2024
As Director of Marketing & Partnerships at Land & Sea Dept, I had the pleasure of managing all marketing, comms, PR and social media efforts for the opening of Sweethearts Bar in Andersonville, Chicago.
Concepted as a moody, late-night neighborhood hangout, Sweethearts pairs the signature country-cool vibes of its sister restaurant, Lonesome Rose, with elevated burlesque and saloon influences.
The vibe? Elevated, yet casual.
The menu? Inventive and approachable.
The music? Live, with a custom-built stage and audio system.
Think jazz, drag shows, and quartets for the holidays. And there’s a piano in front if you’re feeling brave ;)